The recent unpleasantness in Connecticut caused some retailers to step back from freedom.
You don't know who your friends are until things get dark, and times get tough.
I was contacted by the owner of Ammo.net with a not about his company and their philosophy on individual freedom. I have not purchased ammunition from ammo.net, but I believe that Wes is sincere in his vision. So I've added ammo.net to the sidebar, and if you do purchase commercially loaded ammunition, please give them a shot and let us know how the service is for you. Comments are open (as always for any post under a week old) for anyone who has used ammo.net to share their experience.
UPDATE: ZerCool in comments pointed out the Luckygunner.com/bulkammo.com/ammo.net connection with links to Linoge's site, Wallsofthecity (see sidebar). Luckygunner.com was quite enthusiastic about courting the gunblogger community (you can find plenty of reviews about the hosted shoots with free ammo). Heck, anyone remember the ammo girl skirt kerfuffle?
I don't think this is a scam, I think this is a different take on the same strategy of "e-guerrilla advertisement" except that instead of inviting gunbloggers to hosted shooting events they appeal to patriots by donating 1% of the purchase value to a pro-freedom organization. Personally I prefer retailers that participate in the "NRA Roundup" so to me this is a natural extension of that for people who love freedom and think the NRA isn't doing enough.
Was it unethical behavior to try to portray different e-stores as separate entities? Yes, I can't think of any way to make that look like an ethical business practice. However, do I expect corporations to act ethically? No, I expect corporations to be in the business of making a profit. And getting back to that binary logic fallacy, having multiple storefronts and not telling the public they are the same entity is a much less egregious ethical lapse than polluting a river or using sweatshop labor. However I didn't have any skin in the game of the luckygunner.com events, so I don't feel betrayed or misled as others who were.